Before the formulas, the packaging, and the website — there was a folding table, a stack of flyers, and two people who believed women deserved better wellness options.
Wild Elixir didn't launch with a warehouse or a marketing team. It launched with a folding table set up wherever women were already gathering — poolside events, markets, and word of mouth between friends.
Every sample vial handed out and every flyer passed across that table was a conversation about what women's wellness could actually look like when it was built for them, not adapted from a men's formula.
It started with just me and Mark — a table, a banner, and whatever we could fit in the car. As the pop-ups multiplied, so did the boxes to pack and the tables to run, and that's when my best friend stepped in: loading boxes, working the table, keeping things moving from one stop to the next.
It's a slower, more personal way to build a brand. It's also the only way we know how.
"We didn't set out to build a company. We set out to help the women in front of us — one table, one conversation, one box at a time."
That folding table is still the heart of Wild Elixir Wellness — it just looks a little different now. Thank you for being part of where this goes next.
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